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SAN FRANCISCO — Marissa Mayer finally has something, however modest, to crow about.
Marissa Mayer, chief of Yahoo, said she expected mobile revenue to top $1.2 billion for the year. Credit Robyn Beck/Agence France-Presse |
Yahoo reported strong third-quarter financial performance on Tuesday, breaking a pattern of revenue declines and posting profits from its core operations that far exceeded Wall Street’s expectations.
And mobile, long a bête noire for the company, for the first time contributed meaningfully to its results. Ms. Mayer, Yahoo’s chief executive, told investors that mobile revenue exceeded $200 million in the quarter and she expected it to top $1.2 billion for the full year. Yahoo and its Tumblr unit together had 550 million monthly users on mobile devices during the quarter, up 17 percent from a year ago.
Ms. Mayer elaborated in an interview late Tuesday, saying that Yahoo was “outpacing industry growth” in the number of mobile users, the time people spend on its services and mobile ad revenue. “We needed our execution to improve, and it has improved,” she said.
But Ms. Mayer did not address the biggest concern on the minds of investors: How does Yahoo take advantage of its $43 billion in stock holdings in the Alibaba Group and Yahoo Japan?
Yahoo's stock activity over the last three months.
“What are you going to do with these assets?” said Colin Gillis, director of research at BGC Financial. The reality, he said, is that those shares are far more important to Yahoo’s stock price than its core business.
In a webcast on the quarter’s results, Ms. Mayer said the company was studying ways to get value from those investments without incurring a huge tax bill, and she intended to report back to shareholders in January. But she insisted that she had been a good steward of the company’s capital during her two years at Yahoo.
“I hate to pat myself on the back, but we’ve returned $7.7 billion of capital under my watch,” she said in the interview, referring to the company’s repurchase of 24 percent of its stock at prices well below current levels. By contrast, Yahoo spent $1.6 billion on acquisitions during that time.
Ms. Mayer said Yahoo was seeing positive trends in mobile, native advertising and usage of services like email and the Tumblr blogging platform. “It does not mean the transformation is complete,” she said. “We’ve always said that it’s going to take multiple years.”